In this new online program, I’ll help you plan, create, and sell one (or more) mini products so you can start earning consistent, scalable revenue online.

I’ll also help you create a Magnetic Mini Funnel to attract leads long-term and earn money consistently, with or without social media.

https://indify.co/widgets/live/button/NRxvgKhH5En5ixCLHpSK

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“Melissa is the real deal.

After investing with other course developers in the past, I always felt like I came up short with an actual blueprint to move forward.

After just a short time into Mini Masters, I have developed my curriculum, sales page and have a clear plan on how to implement the technology side of things.

So glad I joined!”

CAMILLE FENWICK, Physical Therapist

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Why sell mini products?

A mini product is a short, bite-sized digital product that helps your ideal buyer reach a small but meaningful goal.

It can be formatted as a mini course, digital download, or even a live workshop recording, and it’s typically sold for $10-$100 USD (or up to $250ish).

And after enrolling thousands of students into both mini products and signature products (courses), I’ve learned that their differences run much deeper than price point.

So if you’ve never sold digital products or online courses in the past, I now often recommend starting with a mini product, and here are 3 reasons why:

• ✅ Less time needed: Mini products can be created in 1-7 days. Signature products are typically created over 1-3 months.
• ✅ Easier to create: Since there’s a lot of new tech to learn when you create & sell your first digital product, if you choose a mini course or digital download, it gives you the chance to learn those new skills on a smaller bite-sized product (rather than a larger signature product).
• ✅ Works with any audience size: This is the big one. To sell a signature course, I've long recommended a small existing audience as a pre-requisite. (The first buyers have to come from somewhere, and for products of that price, you often need an existing relationship.) But because mini products are bite-sized impulse purchases, they work really well on cold traffic. So it opens our options to build your audience through selling mini products via organic, partnerships, and/or paid channels.
  • This also means you can start selling mini products right away, even if you don’t have an existing audience. It’s definitely not required, but paid ads can make that possible and kickstart your growth without pouring time into (what can feel like) endless social media creation.

On the other hand, signature products are amazing for deepening relationships, helping your audience reach meaningful goals, and exponentially increasing your revenue through higher-ticket offers. So both serve important roles for many businesses.

But whether you’re just getting started or you’re looking to scale, I think many online businesses would be great candidates to create & sell mini products.

And if you’re interested, I’d love to help.

Hey! I’m Melissa Guller, the founder of Wit & Wire 👋

I’m an online business specialist & six-figure solopreneur with a pretty unique backstory.

Because before I started Wit & Wire, I was fortunate enough to work for some of the biggest names in course creation:

• Director of Marketing at Teachable, the popular course creation software
• Sr. Course Launch Manager for Ramit Sethi, ****NY Times Best Selling Author
• Top-Rated Instructor at General Assembly NYC, 100+ workshops taught
• Top-Rated Instructor on Skillshare, ****6,000+ students enrolled

I loved my work, but I dreamed about building a business of my own so I could have the freedom & flexibility to live life on my own terms.

So I combined my experience in course creation, digital marketing, and in-person instruction to launch my business in 2019. And today, Wit & Wire is a multi-6-figure online course business with 3,500+ students worldwide.

And now, I can’t wait to share my strategies to help you to create & sell digital products, too.

Introducing Mini Masters ✨